Positioning Sabah for Impact, an interview with Noredah Othman

Kota Kinabalu, 12th January 2026 – As one of the most recently established convention bureaus in Southeast Asia, the SCB was launched in the middle of 2024 with a mission as audacious as it

 was ambitious: to reposition the Malaysian state of Borneo as a reliable destination for international meetings and events grounded in knowledge, transcending its status

as a purely tourist destination of pristine natural landscapes, rich cultural heritage and warm hospitality.

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